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Our process
Calm, structured and clear at every step.
A premium identity should not come from a chaotic process. Here is exactly how a brand identity project runs, from the first conversation to the final handoff.
Before we start
Consultation and proposal
We begin with a short consultation to understand your business, goals and timeline. You then receive a written proposal with the recommended package, deliverables, schedule and price. Work begins once the proposal is accepted and payment or the agreed deposit is received.
Stage 01 · Days 1–3
Discover
We learn how your business works and what your brand needs to signal.
- Brand questionnaire
- Strategy call (around 60 minutes)
- Review of competitors and category conventions
- Short strategy summary: audience, positioning, personality and voice
Stage 02 · Days 4–7
Direction
We present distinct creative directions, each as a complete board.
- Five concepts (Standard) or ten (Premium)
- Each shows the mark, colour, typography and real applications
- A recommendation with clear reasoning
- You choose one direction to develop
Stage 03 · Week 2
Design
The chosen direction becomes a complete, tested system.
- Final logo artwork built as clean vector files
- Colour and type system with accessibility checks
- Applications designed and tested at real sizes
- Feedback handled in the revision rounds set by your package
Stage 04 · Week 3
Deliver
You receive everything you need to use the brand with confidence.
- Organised file package: SVG, PDF and PNG
- Brand guidelines (PDF)
- Application files included in your package
- Handoff walkthrough and answers to your team's questions
Timelines shown are typical for the Premium Brand Style Guide. Standard is usually 7–10 business days. Your exact schedule is confirmed in writing before work begins.
Start with a conversation.
Tell us about your business and timeline. We will reply within one business day.