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Brand Identity Design
An identity that makes your business look as good as it is.
We build complete brand identities: the strategy, the marks and the guidelines. Your business shows up consistently, earns trust quickly and can charge what it is worth.
Who it is for
For businesses that have outgrown a placeholder logo.
- Founders launching or repositioning who need to look credible to investors, partners and premium clients.
- Authors and experts building a recognisable personal brand across books, speaking and online.
- Growing companies whose materials no longer match each other, or the quality of their work.
- Teams expanding into new services that need one clear system to hold everything together.
What is included
Strategy first, then a system that works everywhere.
Brand strategy
Audience, positioning, personality and voice, captured in a short strategy document that guides every decision.
Creative directions
Distinct concepts presented as complete boards, so you can see each idea working before you choose.
Logo system
Primary logo, alternate lockups, icon and favicon in full colour, reversed and single colour.
Colour and typography
A palette with clear roles and accessibility checks, plus a type pairing for headlines and body text.
Brand guidelines
A visual guide covering logo use, colour, type, imagery and tone, written so anyone can apply it.
Applications
Business cards, stationery, social profiles and templates, ready for print and screen.
How it comes together
You see the whole idea before you commit.
Each creative direction is presented as a full board, with the mark, colours, type and real applications side by side. Decisions are easier, and the final system is consistent from the start.
Process
Four stages, clearly scheduled.
Discover
Questionnaire, strategy call and a short review of your market and competitors.
Direction
Creative directions presented as complete boards. You choose one to develop.
Design
We refine the system and test it on real applications, with your feedback in defined rounds.
Deliver
Final files, guidelines and a handoff walkthrough. Timelines shown are typical for the Premium package; Standard is usually 7–10 business days.
Packages
Brand identity packages.
Every identity is quoted to fit your business. Book a call or send a discovery brief, and we reply within one business day with a tailored offer and timeline.
Brand Style Guide · Standard
A clear, professional identity for new and growing businesses.
Typically 7–10 business days
- Brand questionnaire and 30-minute kickoff call
- Five logo concepts
- Primary logo, secondary lockup and icon
- Colour palette with HEX, RGB and CMYK codes
- Font pairing and type hierarchy
- 25–30 page brand book (PDF)
- Business card design
- Two revision rounds
- SVG, PDF and PNG files, plus favicon
By purchasing you agree to our Terms & Conditions and Refund Policy.
Brand Style Guide · Premium
A complete brand system for businesses that want to look established from day one.
Typically 2–3 weeks
- Everything in Standard
- Short brand strategy: positioning, personality and voice
- Ten logo concepts, each shown on a full concept board
- Complete logo system with colourways, favicon and app icon
- Brand patterns and graphic elements
- 50–60 page brand book (PDF)
- Stationery: business card, letterhead and email signature
- Social media brand kit: profile images, covers, post and story templates
- 10 brand-in-use mockups
- Three revision rounds
By purchasing you agree to our Terms & Conditions and Refund Policy.
Questions
Brand identity FAQ.
Which package should I choose?
Choose Standard if you need a professional logo system and a 25–30 page brand book to use it consistently. Choose Premium if you want the full system: strategy, ten concepts, a 50–60 page brand book, stationery and your social profiles designed in one go. Premium also includes your social media brand kit, so every profile matches from launch.
What do you need from me to start?
A completed questionnaire, any existing materials, and time for a strategy call. If you have brands you admire, or ones you want to avoid resembling, those help too.
Can you refresh my existing logo instead of starting over?
Yes. If your current mark has recognition worth keeping, we can refine it and build a stronger system around it. We will recommend the best route during discovery.
What file formats will I receive?
SVG and PDF vector files, transparent PNGs for everyday use, favicon and app icon sizes, colour codes (HEX, RGB and CMYK) and your guidelines as a PDF.
Do you register trademarks?
No. We design the identity, and we recommend a trademark search with a qualified attorney before large print runs or merchandise.
Do I own the final identity?
Yes. On full payment, commercial rights to the final deliverables transfer to you, as set out in our Terms & Conditions.
Let us build the identity your business deserves.
Share a few details about your business. We will reply within one business day with a recommended package and timeline.