Self-initiated identity · Beauty · Skincare

Oriel: more light.

Skincare for menopause skin. Skin can lose up to 30% of its collagen in the first five years after menopause, yet the beauty industry either whispers about this stage or shouts slogans at it. Oriel explains what is happening and treats it, with formulas tested on women aged 45–60.

Project: Self-initiated
Sector: Skincare
Market: UK and US online
Brand book: 83 pages

Oriel is a fictional brand we created to show our complete process. The market research is real; no client, results or testimonials are implied. Scenes like the one above are concept applications of the final logo files, not photographs of real placements.

The brief

Positioning before pixels.

For women whose skin is changing through perimenopause and menopause, Oriel is the dermatologist-formulated skincare line that explains what is happening and treats it with clinical care, because every formula is tested on women aged 45–60.

Tagline: More light.

The idea

An oriel is a bay window that lets in more light. Oriel brings more light, and more clarity, to menopause skin.

Oriel graphic language page — Graphic language, from the brand book

Creative directions

3 directions, one choice.

After research and strategy, we explored 3 distinct directions as concept boards. The chosen direction was then redrawn by hand as a precise vector system.