Orrery: see how it all moves.

Operations strategy for family-owned manufacturers. Family-owned manufacturers add £94bn to the UK economy, yet most never make it to a second generation. The problems are rarely one thing: people, process and succession move together. Orrery's team are former plant and operations leaders who map the whole system first.

Project: Self-initiated
Sector: Operations
Market: Manchester, UK
Brand book: 79 pages

Orrery is a fictional brand we created to show our complete process. The market research is real; no client, results or testimonials are implied. Scenes like the one above are concept applications of the final logo files, not photographs of real placements.

The brief

Positioning before pixels.

For family-owned UK manufacturers, Orrery is the operations consultancy that maps how the whole business moves before changing any part, because its team are former plant and operations leaders.

Tagline: See how it all moves.

The idea

An orrery shows how every part of a system moves together. That is how Orrery works: see the whole machine before changing any part.

Orrery graphic language page — Graphic language, from the brand book

Creative directions

3 directions, one choice.

After research and strategy, we explored 3 distinct directions as concept boards. The chosen direction was then redrawn by hand as a precise vector system.