Self-initiated identity · E-commerce · Niche fragrance
Oudmere: oud from the shore.
A Dubai fragrance house. Niche fragrance is beauty's most dynamic category, and the Gulf is luxury's strongest region. Yet Gulf oud houses all look the same: black, gold and ornament. Oudmere tells the older story of the coast, where pearl divers and traders set out, with restraint.
Oudmere is a fictional brand we created to show our complete process. The market research is real; no client, results or testimonials are implied. Scenes like the one above are concept applications of the final logo files, not photographs of real placements.
The brief
Positioning before pixels.
For collectors of niche fragrance, Oudmere is the Dubai house that pairs oud with the Gulf sea, because the coast shaped this region long before the towers.
Tagline: Oud from the shore.
The idea
Where oud meets the sea: one shoreline, one bead of resin.
Creative directions
12 directions, one choice.
After research and strategy, we explored 12 distinct directions as concept boards. The chosen direction was then redrawn by hand as a precise vector system. Shown: the chosen direction and three alternatives.
Logo system
A mark built to work at every size.
Colour and type
A palette and type system with clear roles.
Colour
Typography
Marcellus
Display and headlines
Jost
Text and interface
Specification
Applications, specified to the detail.
Every application in the brand book is built from the real logo files, colours and type, so the team can produce it exactly.
Brand in the world
Where the brand lives.
Concept applications made with the final logo files, showing the system at full scale.
- Research, positioning and tagline
- 12 creative directions presented as concept boards
- Logo system: 13 vector files, colourways, app icon and favicon set
- Colour palette with accessibility checks, and a typography hierarchy
- Graphic language and 9 specified applications
- 20 brand-in-the-world concept scenes
- 79-page brand book and a handoff package with design tokens